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The Facts and Stats
on Mobile Outdoor Advertising-
- 97% recall of the advertising
message (RYP & Becker Group)
- It is estimated that one
mobile billboard truck can make over 1,500,000 million impressions per
month when targeted to a DMA (Designated Marketing Area) of more than
5 million people -- that's a CPM of six dollars based on a two month
campaign (Simmons Market Research)
- Nearly 30% of mobile outdoor
"viewers" indicate they would base a buying decision on the
ad they see (American Trucking Association Study)
- Generates 2 ½ times
more attention than a static billboard (Perception Research Services)
- Builds brand recognition
(Perception Research Services)
- It captures heavy commuters:
27% of the heaviest commuters do not read a newspaper (The Arbitron
Outdoor Study)
- 74% of super commuters don't
watch TV news either (Arbitron Outdoor Study)
- Heavy commuters make more
money, drive more, are higher educated and are more likely to have children
(Arbitron Outdoor Study)
- Based on a conservative
estimate of 120,000 impressions in a 10-hour day, the CPM rate for mobile
outdoor is less than $6.00! (Richard A. Staley Consulting, study
commissioned by Mobile Outdoor Promotions)
- 98% of viewers of mobile
outdoor indicate they noticed truckside ads (American Trucking Association
Study)
- 96% state that the ad had
more impact than a static billboard (American Trucking Association
Study)
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